Louise Bernard and Gautier Delomez
December 2, 2021 at 11:40 am
The TF1 team will give spectators the chance to follow the French women’s handball team on their adventures at the next World Cup starting this weekend. The first poster, France-Slovenia, will be broadcast on TMC on Sunday, and if the Blues get there, the final could be on the first channel.
Women’s handball was the focus of the TF1 group. The TMC channel (Channel 10) will broadcast the World Championship with France starting this weekend, with comments from the essential Grégoire Margotton and former captain Bleues Nodjialem Myaro, 2003 World Champion and President of the National Women’s Handball Union. The pair have already commented on Euro 2018 and 2020 together on the TF1 group’s antenna. Both events also performed well in terms of audience.
“In 2018 and 2020, we achieved excellent (viewer) scores”
Viewers therefore encouraged TF1 to continue broadcasting women’s handball, especially after Les Bleues won the Olympics in Tokyo last August. “In 2018 and 2020, we achieved extraordinary results,” said Julien Millereux, the group’s sporting director, in front of the Euro 1 microphone. “The French have a chance to win the double (with the Olympics, editors note we follow them, we have long-term contracts for the European Championships and the World Championships until 2024 and 2025 respectively,” he explained.
Julien Millereux also highlighted the 2024 Paris Olympic deadline, which encouraged the TF1 team to “continue to build around a sport with values close to the team that remains very popular and strong among audiences”.
If France reaches the TF1 final
If the quarter-finals and semi-finals will be broadcast on TMC, and if Les Bleues arrives, the final will be broadcast on TF1. Sporting events that are increasingly important to TF1 at a time when TV consumption is more fragmented. “It’s part of TF1’s DNA,” said the group’s sporting director.
“It’s important to broadcast these unified events that people watch together because it’s a vehicle for social bonds. Today, very few events have to be watched live rather than ‘on demand’ and who watch each other”, Julien Millereux said. The first game of Les Bleues will be the France-Slovenia poster on Sunday at 5:50pm on TMC.